Flor
Hernández
PRODUCT-SYSTEM DESIGNER
01 PROFESSIONAL
HARD SKILLS
FIGMA
UX RESEARCH
AGILE METHODOLOGIES
90%
85%
85%
SOFT SKILLS
EMPHATIC
100%
MEDIATOR
COMUNICATION
ORGANIZATION
80%
90%
80%
02 PORTFOLIO
03 EXPERIENCE
2026
Bertoni solutions
Product Designer
Product Designer specialized in SaaS platforms for Financial Services and Agrobusiness. Led the complete product development cycle, from discovery, research, UX strategy, and end-to-end design process to the delivery of fully functional digital products and Design Systems. Experienced in integrating AI tools such as Figma + Claude AI to optimize scalability, accelerate product workflows, and improve collaboration, innovation, and business performance.
2020-2021
Ebix Latin America
Designer UX-UI
Design UX-UI for internal and external stakeholders (EBIX and Bradesco software and apps: desktop and mobile, iOS and Android. User flow and roadmap. Final layout, prototypes and Zeplin files. Design of new features. Usability test.
2021-2025
UX Designer Pleno
UX-UI for digital products of Editorial Globo, Brazil (O Globo, Glamour, Marie Claire, CBN Radio, Vida de Bicho, Tech Tudo, Globo Rural ). Mobile and desktop. Users flow. Usability test and heuristics. Pain points. CTA Design for stakeholders. Layout and components design. Design System and Style guide. Adobe XD. Zeplin files. Metrics and data performing Evaluation for project progress (product and finance). Hotjar and Googles Analytics.
2017-2018
HEBA IDEAS
Consultoria UX-UI
HEBA IDEAS S.A. DE C.V. Design.
Emotional Design, Branding, Information Architecture. User and stakeholder research. Wireframes and Layouts.
2018-2019
Lead UX-UI Designer and Researcher
Lead UI/UX Designer and researcher. USA-Mex-Bra. Usability tests and user interviews. Persona profile. A-B test. Interface and Experience Design, Wireframe and layouts, Information Architecture. Project Manager. Advertising for social networks. Remote Team Work. Agile methodologies, Sprint goals, Project and Market Research.
2012-2025
Freelance Senior Design
Branding, UX-UI consulting, Web Page Design, Project Design Development, Illustration, Digital Advertising.